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Frequently Asked Printing Questions

Frequently Asked Printing Questions

At Applied Image Group, we love helping our customers find the exact paper, coating, imprint and specs for their project. We’ve run into a few common questions that we wanted to address for those out there that need a little more detail on print options.

Here are some questions you should always ask your printer.

1. What is the best file format for submitting a document for printing?

The Portable Document Format (PDF) is generally the preferred file format for submitting a document for printing as it works with virtually all professional printing and digital output devices. By design, a PDF file incorporates the information needed to maintain document consistency from system to system. Most other file formats such as Adobe InDesign, Illustrator and Microsoft Word are easily converted to PDF format.

2. What is a proof and why is it needed?

A proof is a one-off copy of your printed document used for visual inspection to ensure that the layout and colors of your document are exactly how they are intended to be. A proof is made prior to sending the document to the press for final printing.

Typically, we will produce a proof that will be sent to you online in PDF format or on printed paper, which can be either viewed in our store or delivered to you in person. For multiple-color jobs, we can produce a proof on our output device to show you how the different colors will appear on the final product.

Your approval on the final proof is the best assurance you have that every aspect of our work and your own is correct, and that everything reads and appears the way you intended. Mistakes can and sometimes do happen. It benefits everyone if errors are caught in the proofing process rather than after the job is completed and delivered.

3. What are the different grades of paper and their respective basis weight?

The basis weight of a given grade of paper is defined as the weight (in pounds) of 500 standard-sized sheets of that paper. With that in mind, here are different examples of paper grades and their respective basis weights:

Bond: Most commonly used for letterhead, business forms and copying. Typical basis weights are16# for forms, 20# for copying and 24# for stationery.

Text: A high-quality grade paper with a lot of surface texture. Basis weights range from 60# to 100# with the most common being 70# or 80#.

Uncoated Book: The most common grade for offset printing. Typically, 50# to 70#.

Coated Book: Has a glossy finish that yields vivid colors and overall excellent reproduction. Basis weights range from 30# to 70# for web press, and 60# to 110# for sheet press.

Cover: Used in creating business cards, postcards and book covers. Can be either coated or uncoated. Basis weights for this grade are 60#, 65#, 80# or 100#.

4. What are the most common sizes for catalogs and booklets?

Standard sizes for catalogs and booklets are 5 1/2″ x 8 1/2″, 8 1/2″ x 11″, 8 1/2″ x 11 and 11″ x 17″.

5. What are the most common sizes for brochures?

Common brochure sizes are 8 1/2″ x 11″, 8 1/2″ x14″ and 11″ x17″.

6. What are the most common business envelope sizes?

Business envelope sizes are referenced by a number such as #9 or #10. The chart below indicates the most common sizes in use today:

Size Width x Length
#6 1/4 3 1/2″ x 6″
#6 3/4 3 5/8″ x 6 1/2″
#7 3 3/4″ x 6 3/4″
#7 3/4 3 7/8″ x 7 1/2″
#8 5/8 3 5/8″ x 8 5/8″
#9 3 7/8″ x 8 7/8″
#10 4 1/8″ x 9 1/2″
#11 4 1/2″ x 10 3/8″
#12 4 3/4″ x 11″
#14 5″ x 11 1/2″

At Applied Image Group, we strive to provide the best possible service to our clients. We are always here to provide options, walk you through the file prep process, and get you the exact product you need. project!

How To Prepare Your Print Files

How to Prepare Your Print Files

Sometimes a print project can seem overwhelming because printing requires specific standards to optimize artwork so the computers that run the presses can produce it correctly.

Preparing print-ready files will save you a ton of time and will help you avoid costly reprinting because you did not set your files up correctly. Here is a great outline of the basics for preparing your print file correctly.

At Applied Image Group we do the heavy lifting! We handle graphic design, layout, typesetting, image scanning, image editing and more. Our designers can do the entire job or work with your creative team to enhance their ideas and layouts for print production.

That being said, while we are always here to help, we also want to share valuable information on some of the common standards for preparing print files.

Bleed

Bleed is the part of a document that gives a printer some wiggle room to account for the small moment of the paper while printing. When submitting your artwork to your printer, be sure that your bleed settings are calibrated correctly and your images and backgrounds spill over each side of your document by 0.125” or 1/8”.

Image Resolution

An image that looks good on your computer monitor may not translate to the printed page unless it is the correct resolution. Images created for a computer screen are often a lower Dot Per Inch (DPI) than images intended for print. The more dots per inch, the sharper the image will be. All images that are to be printed should have a DPI of a minimum of 200 – 300 DPI.

Considering Color when preparing for printing

The colors of your artwork can look different on the printed page unless you know the colors you expect and how you want your final product look. This is critical to maintaining the integrity of your brand. Understand the basics of color printing will help you communicate with your printer to achieve your desired results.

CMYK Color Model

The CMYK color model also referred to as Process Color or Four Color. CMYK refers to the four inks used in most color printing which are cyan, magenta, yellow and key — representing black.

The CMYK model has become the universal standard for graphic arts and commercial printing. At Applied Image Group, we will work with you to build your colors correctly so your products will be produced exactly as you expect.

Saving as PDF

When working with commercial printers, it is ideal to send a PDF. A PDF includes all fonts images, colors, logos, and other file data. A PDF file optimizes the print file to be the perfect balance of compatibility, file size, editability, quality and portability.

At Applied Image Group we have designers and experts that can convert your file into a print-ready masterpiece, and we can handle any size/type of project! But hopefully this information proved helpful. Reach out to us for your next print project, we promise you’ll be impressed!