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How To Integrate Traditional Printing With Digital Marketing

How to Integrate Traditional Printing with Digital Marketing

We’ve all embraced digital marketing – it brings in new leads and often converts to sales. In today’s world, companies need to apply the latest digital techniques to their marketing strategies.

However, throwing away the idea of traditional printing is not recommended. Integrating both printing and digital methods are needed to get new leads, grow your brand and get sales.

Here’s a list of 8 engaging Print Media Ideas!

And to go a step further, here are a few ways you can integrate Print marketing with Digital marketing efforts:

  1. Combining Social Platforms with Traditional Printing

You’ve set up all your social media pages that will help your business like Google My Business, Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. Don’t stop there!

Start your traditional printing campaign and add the social icons where they can be noticed easily. Print media can include business cards, postcards, brochures, banners, signs as well as promotional items like t-shirts, hats, mugs, pens and more. The list can be limitless. By allowing a potential customer to view your company beyond the printed material will allow for additional knowledge and increase awareness of your brand.

PS – did you know we offer custom promotional products as well?

  1. Combining Email and Direct Mail

Direct mail is the traditional way of mailing flyers and postcards directly to a targeted audience or an entire location. Whereas Email marketing is a form of digital marketing whereas a sale or offer is emailed directly to an individual’s email address.

With baby boomers living much longer, they may prefer the traditional direct mail, whereas the younger may prefer to view online emails and offers. Depending on your target audience, you can choose one or the other; however, combining both is a powerful way to market your brand!

  1. Referrals

Word of mouth incentives are gaining popularity. Offering an incentive-based program like a referral program can bring in new leads & potential customers!

What better incentive to offer your existing clients than a promotional item or gift card? You can advertise your brand and use the printed materials to promote the incentive program!

Don’t let traditional printing slip through your fingers! By integrating both traditional printing with digital marketing, you can capture the best of both worlds.

Tips For Sharing Essential Business Messaging During Unprecedented Times

Tips for Sharing Essential Business Messaging During Unprecedented Times

As we move through this uncertain time, please know that Applied Image Group is open and here to help!

There’s one challenge that many business owners seem to be facing right now: How do you share essential messaging to customers and potential clients during this time?

There are a few different ways to do this – with Print!

  • Communicate your hours, take-out/delivery options and other important updates with print flyers and direct mail.
  • Promote the efforts your business and employees are taking to remain safe and prevent the spread of COVID-19.
  • Advertise to drive-by customers with window graphics and business front signage.

Even in times of difficulty, communication is always necessary to be successful. Your brand message may change, but your need to communicate it does not.

Here’s some great information about how to communicate effectively with clients amidst COVID-19.

Whatever you need printed or designed, our team is ready to assist you. No job is too big, too small or too complex!

Have a question about a project or need some assistance managing a new campaign? Contact us today, we are ready to help.

Know another business who may need printing services? Tag them below or share this post. Let’s support each other during these unprecedented times.