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How To Integrate Traditional Printing With Digital Marketing

How to Integrate Traditional Printing with Digital Marketing

We’ve all embraced digital marketing – it brings in new leads and often converts to sales. In today’s world, companies need to apply the latest digital techniques to their marketing strategies.

However, throwing away the idea of traditional printing is not recommended. Integrating both printing and digital methods are needed to get new leads, grow your brand and get sales.

Here’s a list of 8 engaging Print Media Ideas!

And to go a step further, here are a few ways you can integrate Print marketing with Digital marketing efforts:

  1. Combining Social Platforms with Traditional Printing

You’ve set up all your social media pages that will help your business like Google My Business, Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. Don’t stop there!

Start your traditional printing campaign and add the social icons where they can be noticed easily. Print media can include business cards, postcards, brochures, banners, signs as well as promotional items like t-shirts, hats, mugs, pens and more. The list can be limitless. By allowing a potential customer to view your company beyond the printed material will allow for additional knowledge and increase awareness of your brand.

PS – did you know we offer custom promotional products as well?

  1. Combining Email and Direct Mail

Direct mail is the traditional way of mailing flyers and postcards directly to a targeted audience or an entire location. Whereas Email marketing is a form of digital marketing whereas a sale or offer is emailed directly to an individual’s email address.

With baby boomers living much longer, they may prefer the traditional direct mail, whereas the younger may prefer to view online emails and offers. Depending on your target audience, you can choose one or the other; however, combining both is a powerful way to market your brand!

  1. Referrals

Word of mouth incentives are gaining popularity. Offering an incentive-based program like a referral program can bring in new leads & potential customers!

What better incentive to offer your existing clients than a promotional item or gift card? You can advertise your brand and use the printed materials to promote the incentive program!

Don’t let traditional printing slip through your fingers! By integrating both traditional printing with digital marketing, you can capture the best of both worlds.

The Ever-Effective Print Marketing Technique

The Ever-Effective Print Marketing Technique

They say print is going out of style… but “they” must not be attending the tradeshows with banners and flyers everywhere or opening their mailbox to see the insane amount of direct mail that gets delivered.

The truth is print is as alive as it ever was! Printed marketing materials remain among the most effective method out there. Did you know Direct Mail boasts response rates of 10 to 30 times that of comparable digital content such as email blasts?

This article explains how truly effective Direct Mail marketing is!

Which types of printed marketing materials are most effective when it comes to lead generation and conversions? Let’s take a look at our top 5 favorite pieces:

  1. Brochures

Brochures have been around for ages, and they have serious staying power.  Your sales team will thank you for printing them as they give people something to hold onto thereby keeping your products and services top of mind.

     2. Infographics

While sharing infographics online is all the rage right now, don’t stop there. When printed out, infographics can prove attractive and highly engaging. Use them as posters or pass them out to prospects after sales pitches.

  1. Business Cards

While some forms of printed materials have declined in use in recent years, business cards remain strong contenders. They’re great for networking and exchanging information, and you’ve got more design options now than ever before.

business cards

  1.  Instructions

Printed instructions still prove much easier for people to utilize. You don’t have to worry about scrolling on electronic devices or having to constantly unlock your screen. Plus, you keep your hands free for the task at hand.

  1. One-Sheets

Unlike a brochure, which includes an overview of what your company does, a one-sheeter focuses on one service or product that you offer. A one-sheet still proves to be a useful tool for your sales team.

When it comes to printed marketing materials, it’s time to give them a second chance. Check out these crazy stats about how truly effective print marketing is!

Applied Image Group is ready to handle all types of projects and virtually any type of media. Ready-to-print projects can go directly to plate, reducing turnaround time and cutting pre-production costs.

Reach out today to learn how we can help you with your next print project!