Blog - Applied Image Group

Restaurants – Print The Perfect Menu

Menus are very important for restaurants; in a way they are THE sales card.

Think of it this way – Menus are the only printed advertisement that EVERY SINGLE customer comes across. That’s why a menu should be informative, attractive, and at the same time it should represent the real atmosphere of the restaurant.

Recent studies revealed that the average time spend by customers in reading menu is just 190 seconds. So, a good menu should be comprehensive and present everything in nutshell.

Check out these 8 Essential Restaurant Menu Design Tips!

While designing and printing menus, here are a few pointers:

Texts should be on a plain background to enhance readability.
Items should be divided into categories and subcategories for easy navigation.
Font size should be large enough for easy reading by senior citizens.
Costly items and cheap items should be mixed into the menu
Always keep the poorly sold items next to the fast-moving ones.
Add clear images to depict each item clearly.

At Applied Image Group, we serve a number of well-known Restaurant chains and we have experience designing, printing, folding, preparing and shipping Menu items. This is one product you never want to run out of, because then what will your customers order from?

If you need insight/advice on how to create & print the PERFECT MENU. Give us a call!

Know a Restaurant who could use this insight? Tag/share this post below!

Business, Print, Restaurant
Business

Frequently Asked Printing Questions

At Applied Image Group, we love helping our customers find the exact paper, coating, imprint and specs for their project. We’ve run into a few common questions that we wanted to address for those out there that need a little more detail on print options.

Here are some questions you should always ask your printer.

1. What is the best file format for submitting a document for printing?

The Portable Document Format (PDF) is generally the preferred file format for submitting a document for printing as it works with virtually all professional printing and digital output devices. By design, a PDF file incorporates the information needed to maintain document consistency from system to system. Most other file formats such as Adobe InDesign, Illustrator and Microsoft Word are easily converted to PDF format.

2. What is a proof and why is it needed?

A proof is a one-off copy of your printed document used for visual inspection to ensure that the layout and colors of your document are exactly how they are intended to be. A proof is made prior to sending the document to the press for final printing.

Typically, we will produce a proof that will be sent to you online in PDF format or on printed paper, which can be either viewed in our store or delivered to you in person. For multiple-color jobs, we can produce a proof on our output device to show you how the different colors will appear on the final product.

Your approval on the final proof is the best assurance you have that every aspect of our work and your own is correct, and that everything reads and appears the way you intended. Mistakes can and sometimes do happen. It benefits everyone if errors are caught in the proofing process rather than after the job is completed and delivered.

3. What are the different grades of paper and their respective basis weight?

The basis weight of a given grade of paper is defined as the weight (in pounds) of 500 standard-sized sheets of that paper. With that in mind, here are different examples of paper grades and their respective basis weights:

Bond: Most commonly used for letterhead, business forms and copying. Typical basis weights are16# for forms, 20# for copying and 24# for stationery.

Text: A high-quality grade paper with a lot of surface texture. Basis weights range from 60# to 100# with the most common being 70# or 80#.

Uncoated Book: The most common grade for offset printing. Typically, 50# to 70#.

Coated Book: Has a glossy finish that yields vivid colors and overall excellent reproduction. Basis weights range from 30# to 70# for web press, and 60# to 110# for sheet press.

Cover: Used in creating business cards, postcards and book covers. Can be either coated or uncoated. Basis weights for this grade are 60#, 65#, 80# or 100#.

4. What are the most common sizes for catalogs and booklets?

Standard sizes for catalogs and booklets are 5 1/2″ x 8 1/2″, 8 1/2″ x 11″, 8 1/2″ x 11 and 11″ x 17″.

5. What are the most common sizes for brochures?

Common brochure sizes are 8 1/2″ x 11″, 8 1/2″ x14″ and 11″ x17″.

6. What are the most common business envelope sizes?

Business envelope sizes are referenced by a number such as #9 or #10. The chart below indicates the most common sizes in use today:

Size	Width x Length
#6 1/4	3 1/2″ x 6″
#6 3/4	3 5/8″ x 6 1/2″
#7	3 3/4″ x 6 3/4″
#7 3/4	3 7/8″ x 7 1/2″
#8 5/8	3 5/8″ x 8 5/8″
#9	3 7/8″ x 8 7/8″
#10	4 1/8″ x 9 1/2″
#11	4 1/2″ x 10 3/8″
#12	4 3/4″ x 11″
#14	5″ x 11 1/2″

At Applied Image Group, we strive to provide the best possible service to our clients. We are always here to provide options, walk you through the file prep process, and get you the exact product you need. project!

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Print

How to Integrate Traditional Printing with Digital Marketing

We’ve all embraced digital marketing – it brings in new leads and often converts to sales. In today’s world, companies need to apply the latest digital techniques to their marketing strategies.

However, throwing away the idea of traditional printing is not recommended. Integrating both printing and digital methods are needed to get new leads, grow your brand and get sales.

Here’s a list of 8 engaging Print Media Ideas!

And to go a step further, here are a few ways you can integrate Print marketing with Digital marketing efforts:

Combining Social Platforms with Traditional Printing

You’ve set up all your social media pages that will help your business like Google My Business, Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. Don’t stop there!

Start your traditional printing campaign and add the social icons where they can be noticed easily. Print media can include business cards, postcards, brochures, banners, signs as well as promotional items like t-shirts, hats, mugs, pens and more. The list can be limitless. By allowing a potential customer to view your company beyond the printed material will allow for additional knowledge and increase awareness of your brand.

PS – did you know we offer custom promotional products as well?

Combining Email and Direct Mail

Direct mail is the traditional way of mailing flyers and postcards directly to a targeted audience or an entire location. Whereas Email marketing is a form of digital marketing whereas a sale or offer is emailed directly to an individual’s email address.

With baby boomers living much longer, they may prefer the traditional direct mail, whereas the younger may prefer to view online emails and offers. Depending on your target audience, you can choose one or the other; however, combining both is a powerful way to market your brand!

Referrals

Word of mouth incentives are gaining popularity. Offering an incentive-based program like a referral program can bring in new leads & potential customers!

What better incentive to offer your existing clients than a promotional item or gift card? You can advertise your brand and use the printed materials to promote the incentive program!

Don’t let traditional printing slip through your fingers! By integrating both traditional printing with digital marketing, you can capture the best of both worlds.

Why Warehousing?

Warehousing services are exactly what they sound like. Rather than holding onto all your printed materials yourself, we can handle the warehousing for you!

With our Inventory Management platform, you can order what you need when you need it (and store it in our facilities for as long as you like)!

We make it simple. We can count how much you have on hand so that you know when you are running low. Before we deliver your pieces to you, we assemble them. Then, we shrink-wrap them and prepare them to hand out to your customers.

What About Fulfillment Services?

One of the tedious tasks business owners face is managing endless forms and marketing materials that each business needs to be successful. Instead of you keeping up with all the paperwork surrounding your business, let us handle it for you.

We can print forms, marketing materials, labels, posters, pictures, and other materials. Not only can we do bulk requests, but we can also do single orders, for those one-time special promotions.

Are you tired of worrying about all the paper in your life? Today’s businesses need marketing materials constantly to continue to bring in new customers. However, no one wants to worry about large stacks of printed materials gathering dust. Let us arrange your fulfillment services and print warehousing.

The Importance of Business Presentations

If you are a business owner, you know how important presentation is. If you don’t put your best face on, you may not make the sale or get the account you want. Your presentation is a make-or-break part of your business.

Since the presentation holds so much importance, why not ensure the print materials you bring along speak volumes about your professionalism and style? Many times, these print materials are taken home and reviewed by your potential client, if it doesn’t look the best what type of lasting impression are you making?

You need to WOW your clients the minute you hand them your print materials. How do you do that? With an amazing presentation packet.

Here are 9 reasons why you should design and print presentation folders.

There are many kinds of presentation folders, so let’s review them so you can identify the right presentation materials for your business.

Types of Presentation Folders:

Sales Folder

In a Sales Folder you want to answer your customer’s questions with the information inside. You also want to make sure it’s organized and the information inside is concise and compelling. You’ll need to include information on your business, such as a brief history, mission, vision, and goals. Your sales folder should also include product information, price lists, and designs.

HELPFUL TIP: Include testimonials from other clients!

Luxury Presentation Folders

Are you selling products or services to luxury businesses or luxury clients? Your presentation folder should reflect this. You will want a presentation folder that is unique (meaning a unique design or finish). Your materials should be high gloss with heavy paper. If you have photos as part of your presentation, they should be full-color, high-definition photos. Luxury clients expect top-shelf treatment all the time — and that is exactly the image you want to present.

Custom Pocket Folders

Depending on what kind of client you’re marketing to, you may need more than one folder. For example, you may have a pocket folder design that is for clients who want a brief company overview. That pocket folder may have fewer handouts and papers than your sales folder. These will give potential clients a snapshot of your business.

Do you need help making your presentation folders a more effective tool for selling? Perhaps you need expert consultation about papers, finishes, and folder looks. We can help! Reach out today to learn how we design custom business presentations, packets and folders that are sure to impress!

How to Prepare Your Print Files

Sometimes a print project can seem overwhelming because printing requires specific standards to optimize artwork so the computers that run the presses can produce it correctly.

Preparing print-ready files will save you a ton of time and will help you avoid costly reprinting because you did not set your files up correctly. Here is a great outline of the basics for preparing your print file correctly.

At Applied Image Group we do the heavy lifting! We handle graphic design, layout, typesetting, image scanning, image editing and more. Our designers can do the entire job or work with your creative team to enhance their ideas and layouts for print production.

That being said, while we are always here to help, we also want to share valuable information on some of the common standards for preparing print files.

Bleed

Bleed is the part of a document that gives a printer some wiggle room to account for the small moment of the paper while printing. When submitting your artwork to your printer, be sure that your bleed settings are calibrated correctly and your images and backgrounds spill over each side of your document by 0.125” or 1/8”.

Image Resolution

An image that looks good on your computer monitor may not translate to the printed page unless it is the correct resolution. Images created for a computer screen are often a lower Dot Per Inch (DPI) than images intended for print. The more dots per inch, the sharper the image will be. All images that are to be printed should have a DPI of a minimum of 200 – 300 DPI.

Considering Color when preparing for printing

The colors of your artwork can look different on the printed page unless you know the colors you expect and how you want your final product look. This is critical to maintaining the integrity of your brand. Understand the basics of color printing will help you communicate with your printer to achieve your desired results.

CMYK Color Model

The CMYK color model also referred to as Process Color or Four Color. CMYK refers to the four inks used in most color printing which are cyan, magenta, yellow and key — representing black.

The CMYK model has become the universal standard for graphic arts and commercial printing. At Applied Image Group, we will work with you to build your colors correctly so your products will be produced exactly as you expect.

Saving as PDF

When working with commercial printers, it is ideal to send a PDF. A PDF includes all fonts images, colors, logos, and other file data. A PDF file optimizes the print file to be the perfect balance of compatibility, file size, editability, quality and portability.

At Applied Image Group we have designers and experts that can convert your file into a print-ready masterpiece, and we can handle any size/type of project! But hopefully this information proved helpful. Reach out to us for your next print project, we promise you’ll be impressed!

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Mailing & Fulfillment Services – Let the Experts Get Your Message Out There!

Direct Mail is probably one of the most effective print marketing methods out there. Did you know direct mail campaigns generate purchases five times larger than email campaigns?

Direct mail boasts better response rates, greater visibility, and highly innovative creative opportunities when compared to online efforts and should be a key component of any marketing campaign. Check out these 14 Benefits for using Direct Mail marketing.

So, you need to get your message into the mailboxes of all your prospective clients. How do you manage such a daunting task? As a business owner, you understand how time-consuming and challenging managing a company can be. Don’t try to take charge of everything yourself, at Applied Image Group, we can coordinate the mailing and fulfillment of your printed materials allowing you to focus on what you do best!

Why choose our mailing and fulfillment services?

Speed & Efficiency:

At Applied Image Group, there is no job too difficult, too small or too large. Our experienced staff has the experience to print/stuff and mail print orders of any size. We focus on efficiency and speed of delivery – ensuring that your materials are handled quickly and carefully from our facility to your client’s mailbox.

Assembling Services:

You can trust us with any size fulfillment you need. Applied Image Group can handle assembly, packaging, stuffing and a myriad of other tasks for you, with ease and accuracy. Our goal is to make as easy as possible for you. We are prepared and able to handle the assembly process at every step, guaranteeing all parts of your product meet your satisfaction.

Warehousing & Fulfillment:

Applied Image Group is a full-service fulfillment center, so there is no need to hire additional employees or create extra space for mailing operations. We can print, store, and mail all your printed materials, all the while saving you time and money!

By using Applied Image Group for all your mailing and fulfillment needs, you can protect the quality of your business services. Find out how we can help you today!

The Ever-Effective Print Marketing Technique

They say print is going out of style… but “they” must not be attending the tradeshows with banners and flyers everywhere or opening their mailbox to see the insane amount of direct mail that gets delivered.

The truth is print is as alive as it ever was! Printed marketing materials remain among the most effective method out there. Did you know Direct Mail boasts response rates of 10 to 30 times that of comparable digital content such as email blasts?

This article explains how truly effective Direct Mail marketing is!

Which types of printed marketing materials are most effective when it comes to lead generation and conversions? Let’s take a look at our top 5 favorite pieces:

Brochures

Brochures have been around for ages, and they have serious staying power. Your sales team will thank you for printing them as they give people something to hold onto thereby keeping your products and services top of mind.

2. Infographics

While sharing infographics online is all the rage right now, don’t stop there. When printed out, infographics can prove attractive and highly engaging. Use them as posters or pass them out to prospects after sales pitches.

Business Cards

While some forms of printed materials have declined in use in recent years, business cards remain strong contenders. They’re great for networking and exchanging information, and you’ve got more design options now than ever before.

Instructions

Printed instructions still prove much easier for people to utilize. You don’t have to worry about scrolling on electronic devices or having to constantly unlock your screen. Plus, you keep your hands free for the task at hand.

One-Sheets

Unlike a brochure, which includes an overview of what your company does, a one-sheeter focuses on one service or product that you offer. A one-sheet still proves to be a useful tool for your sales team.

When it comes to printed marketing materials, it’s time to give them a second chance. Check out these crazy stats about how truly effective print marketing is!

Applied Image Group is ready to handle all types of projects and virtually any type of media. Ready-to-print projects can go directly to plate, reducing turnaround time and cutting pre-production costs.

Reach out today to learn how we can help you with your next print project!

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Make a Great First Impression with Print

Let Applied Image Group help you make a jaw-dropping, first impression!

We love helping our customers create stunning pieces to promote their business. What sets us apart? We provide custom printing and fulfillment services to meet your every need!

Custom printing elevates your business above the competition. It delivers unique, distinctive marketing that catches the eye of potential customers. How? Often in a simple change in paper, ink, finishes or even folds that capture attention in ways ordinary printed pieces cannot.

Creative finishing techniques like embossing can make your company name pop on marketing materials while rounded corners and customer folds show your attention to detail, a quality that customers look for in companies with whom they choose to do business.

print magazine

Presentation materials can also leave a long-lasting, positive impression after a company meeting. Plus, die cutting can set you apart creating uniquely shaped postcards, handouts, and business cards tied directly to your business and industry.

Here’s an interesting article from Forbes on how you can make great impressions for your business.

Applied Image Group offers a wide array of options including but not limited to:

Custom Paper
Recycled Paper
Pantone Inks
Metallic Inks
Die Cutting
Automatic Folding and Bundling
Round Corners
Ink Jetting
Foil Stamping, and more!

Your custom printed products will be money well spent, catching the eye of your prospective customers and differentiating you from your competitors. Then the conversation is started, and you are one step closer to making the sale and gaining a new client.

Learn how we can help you make an amazing first impression with a custom print job!

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Tips for Sharing Essential Business Messaging During Unprecedented Times

As we move through this uncertain time, please know that Applied Image Group is open and here to help!

There’s one challenge that many business owners seem to be facing right now: How do you share essential messaging to customers and potential clients during this time?

There are a few different ways to do this – with Print!

Communicate your hours, take-out/delivery options and other important updates with print flyers and direct mail.
Promote the efforts your business and employees are taking to remain safe and prevent the spread of COVID-19.
Advertise to drive-by customers with window graphics and business front signage.

Even in times of difficulty, communication is always necessary to be successful. Your brand message may change, but your need to communicate it does not.

Here’s some great information about how to communicate effectively with clients amidst COVID-19.

Whatever you need printed or designed, our team is ready to assist you. No job is too big, too small or too complex!

Have a question about a project or need some assistance managing a new campaign? Contact us today, we are ready to help.

Know another business who may need printing services? Tag them below or share this post. Let’s support each other during these unprecedented times.

COVID-19, Marketing, Print
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